Groundswell leads groundbreaking research efforts in collaboration with valued organizations including municipal, state, and federal government programs. If you are interested in taking part in one of our ongoing research projects, please email

LIFT Solar: Financial Innovation to Accelerate Solar Access

Groundswell leads the LIFT Solar Everywhere project, with the goal of developing optimal solar program designs and pricing for working families in each common regulatory and utility service environment. LIFT’s research will serve both renters and homeowners, and its goal is to accelerate solar access for low- and moderate-income (LMI) households.

Groundswell has three partners in this effort: Elevate, Southface, and Clean Energy Works. Each LIFT research partner is responsible for contributing actual energy efficiency, solar, and community solar customer data to the research effort from the many solar and clean energy projects that the groups have established to serve LMI households. LIFT will also gather and analyze project finance and associated customer experience data nationally from a diversity of solar projects and programs.

Informed by this analysis, Groundswell will create a free, dynamic toolkit that utilities, municipalities, solar developers and others can use to establish new and expanded solar programs to serve more LMI families nationwide. LIFT’s research is supported by the U.S. Department of Energy.

For more information or questions about the LIFT Program, please contact 

LIFT Solar: Financial Innovation to Accelerate Solar Access

Listen for Good

Groundswell led pioneering research into customer needs and gained simple, easy-to-apply insight into those needs. With the help of a “Listen for Good” grant from the Fund for Shared Insight, we spoke with our customers through a series of Human-Centered Design sessions to tailor a respectful, positive enrollment and support experience for our Empowered customers. As part of this research, we asked customers how we’re doing and what we can do to better serve them. 

Because of this research, Groundswell is now at the forefront of industry leadership in designing and delivering customer-focused subscriber management services that engage and treat all customers with respect. Our core competencies in engaging harder-to-reach customers, administering customer surveys, and building trust and demonstrating respect through feedback loops with our customers differentiate our services and make Groundswell a go-to subscriber organization for utilities, municipalities, and other developers seeking best-in-class subscriber management services for their clean energy customers. 

For more information, please contact